2023 NECO Marketing Questions and Answers For All Candidates

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• NECO GCE  Marketing questions
• NECO Marketing questions
• 2020/2021 NECO Marketing questions
• NECO Financial Marketing questions
• GCE Marketing questions
• NECO Marketing questions
• Marketing questions for GCE
• 2020 NECO Marketing questions
• NECO Marketing questions 2022
• 2022 NECO Marketing questions

Marketing PAPER I
Paper 1 will last for 1 hour
Attempt all questions from this section
Answer Paper 3 on your objective test answer sheet,
Use HB pencil throughout.

1. The performance of business activities that direct the flow of goods and services from producer to consumer is
   A. distribution.
   B. marketing.
   C. advertising.
   D. promotion.
2. Goods produced for immediate use by a household is classified as
   A. industrial goods.
   B. market goods.
   C. durable goods.
   D. consumer goods.
3. Which of the following is not a component of the Marketing mix?
   A. Price
   B. Product
   C. Profit
   D. Promotion
4. Which of the following is not influenced by consumer behavior?
   A. Life style
   B. Culture
   C. Religion
   D. Distribution
   Explain the following:
   (a) Consumer market
   (b) Government

Check Out NECO Marketing Answers on Essay

Explain the following:
(a) Consumer market
(b) Government

The following are prepared sample past questions and answers for you:

THEORY ANSWERS For 2023 NECO Marketing Questions and Answers 

(2a)
The marketing concept is a marketing philosophy that sees the consumer or client as the central focus of all the activities of an organization because no organization can survive without the continued patronage of its consumer

(2b)
(i)Production concept:-The production concept is the idea that a firm should focus on in relation to those products that it could produce most efficiently and that the creation of a supply of low–cost products would in and of itself create the demand for the product

ii)Social Marketing Concept:-Social marketing concept embodies a higher and more enlightened plane of marketing thought and practice. The concept has an emphasis on social responsibility and suggests that for a company to only focus on exchange relationships with customers might not be in order to sustain long-term success

(iii)Consumer Orientation approach:-
The Modern marketing concept is a concept that embraces the understanding that marketing activities are consumer–oriented. This concept is very popular because the marketing activities of this concept are built on assumptions and application of thought like “More customers know what they need”

(iv)Integrated Organization effort:-While an organization becomes larger and more complex, they tend to break functions into smaller units by assigning a group of staff to specialize in these activities. This allows the organization to manage its complexity of the organization. But with time, no decision-maker can take good decisions with isolated information that they get from the information of the individual departments.

5a
Marketing
Communication
Economic
Societal Role

5b
Advantages of Radio Advertising
-Selectivity
-Cost efficiency
-Flexibility
-Mental Imagery

Disadvantages of Radio Advertising
-Lack of a Visual Element
-Audience Fragmentation
-Limited Listener Attention
-Limited Research Data

Advantages of television Advertising
-Convenient and Flexible
-Strong Impact
-Mass Coverage

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