Official Comprehensive Waec Syllabus for Marketing 2022/2023

(b) Explanation of basic terms in marketing:    needs, wants, demands, product, exchange, transactions, and markets,

(c)  Brief history of marketing in Nigeria;

(d)  Functions of marketing.

(b)  Various marketing concepts (production, product, selling, marketing and societal marketing).

(b)   Elements (4 Ps);

(c)i  Explain Marketing Environment

(c)ii Factors affecting marketing environment:

–          political;

–          cultural;

–          religious;

–          economic;

–          technological;

–          social.

(b)  Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral

products-oil and non oil;

(c)  Distinctions between classes of products.

(d)  Product Design*

(b)  Classification:

–           Consumer;

–           Organization (industrial, reseller and government)

(b)  Influencing factors;

(c)    Decision process in logical order

ii  Elements of marketing planning;

iii Information required for marketing planning

(b)  Reasons for marketing planning and research.

(c) Utilization of feedback

(b)i Strategies  (haggling, cost-plus, demand and

competition);

ii Application of strategies*

(c)  Price determinants.

(b)  Functions;

(c)  Media – meaning, types, advantages, and disadvantages.

(d) Production of sample adverts*

(b)  Forms –  price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandise incentives.

(b)   Elements (packaging, branding and labeling)

(C)   Influencing factors;

(d)   Functions.

(b)   Channels of distribution (definition and types)

(c)  Factors influencing the choice of distribution channels

(d)   Functions of channel members.

(b)  Documents used in transportation;

(c)  Factors affecting the choice of transportation

(b)  Activities in the warehouse

(b)   Roles of Market Unions in local markets;

(c)   Market Facilitators – meaning, types, and roles.

(b)   Influencing factors;

(c)  Guiding rules and regulations;

(b)   Sources of funds;

(c)   Factors affecting the location of a market outlet;

(d)   Management of market outlets – purchase and supply of goods and services;

(e)   Selling and bargaining skills;